What is Database Marketing
Database Marketing is the technique of gathering information available about your customers, leads, and prospects and storing it into a central database to analyze and capitalize on the wisdom it can provide.
AIMED insight drives client research and development, product launches, marketing and media spending, sales efforts, loyalty and rewards programs using a systematic approach of data segmentation and application.
VOS employs Database Marketing in all aspects of its day-to-day client reporting and continually gathers, refines, and analyzes data to keep their clients continuously informed and always in a position to capitalize on sales and marketing opportunities.
